Our goal for FONA, one of the leading providers of flavoring for foods and beverages, was to develop a digital outreach strategy that encouraged their audience to bite into their messages.
FONA prides itself on providing thought leadership and helping keep its customers in touch with the latest trends and developments in the industry. The company distributes highly visual weekly emails to clients that have become an important and effective way to maintain contact and bring customers back to the FONA website.
The simple reality is that messages that aren’t mobile responsive are often simply deleted without reading. Can you afford to ignore 2/3rds of your audience with your digital outreach?
We’ve created mobile responsive templates that ensures the FONA message displays well for all subscribers on all devices.
FONA’s email campaigns are highly successful with high open rates, and a strategy to bring viewers back to landing pages on the FONA site for full content. The strategy to drive website traffic has contributed significantly to nearly doubling of traffic to the FONA website since 2015, and exposure to other content for these food and beverage professionals.
We closely monitor the weekly email campaigns to identify topics and campaigns that gain the most interest. This data provides important empirical data to help FONA stay on top of trends throughout the industry as well as generating content that appeals to core audience segments.
The true value that we provide is an understanding of how and when to apply these capabilities to benefit your organization and its unique goals. We invite you to call us to see how we can make a difference for you.
Contact us now to find a better way.
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